The term “M-Commerce” stands for Mobile Commerce; It is characterized by the purchase or sale of goods or services on a mobile terminal.
In simple words M-Commerce = E-Commerce + Wireless Web
It includes the following features:-
- Allow direct access to information on the go.
- Creates opportunity to deliver new services to existing customers and attract new customers.
- Can be done via the internet, private communication lines, smart cards, etc.
The future development of the mobile telecommunication sector is heading more and more towards value-added services.
Analysts forecast that soon half of mobile operator’s revenue will be earned through mobile commerce.